Creative direction for brands and entertainment

I develop ideas that people actually want to watch, and I stay with them until they are on screen. For brands, broadcasters and talent, from the first concept to the final cut.

Let's talk
Cinema camera rig on a film set

What I do

  • Campaign concepts for social-first and 9:16, built for how people really watch today.

  • Branded entertainment that people choose to watch, not ads they skip.

  • Formats that run for years, like Bosch PRO News, now in its fifth year.

  • Creative leadership for teams and agencies: clear decisions, a clear line, no endless loops.

Proof

Lidl x Blumengarten: OMR Award 2026, best 9:16 campaign. Bosch PRO News: from a print brochure to a video format that has been running since 2021. Work for Würth, Siemens Healthineers, Neff, Hermès and Hugo Boss.

Also bookable

Producer & showrunner · Events & live · Speaker & host

Let's talk

Got a brand, a format or a problem nobody wants to watch yet? Get in touch.